June 8, 2020

Kettnaker in the great book of manufactories: The recipe for success of high-quality furniture

In Germany, Austria and Switzerland there are numerous manufactories that have made a name for themselves with their high standards of craftsmanship. Callwey Verlag has published a reference work of the best manufactories in cooperation with the ZEIT publishing group.  The book devotes several pages to the Kettnaker furniture manufacturer, its high-quality furniture and the people behind the brand.  With its numerous illustrations it is an encyclopaedia and illustrated book in one. The large book of the manufactories invites you to take a look behind the scenes of innovative manufactories. At the same time it bears witness to the cross-industry enthusiasm for quality and aesthetics.

High-quality furniture from Dürmentingen: Individual and exclusive systems

The large book of the manufactories provides an insight into the world of Kettnaker on three richly illustrated double pages. Background data and facts, an excursion into merchandise, regional insights and information on development work and production provide exciting details. In Dürmentingen, Swabia, individually configured, high-quality furniture is produced on the basis of a modular system. Here, customers can find everything from wardrobe to sideboard, table and shelf unit to bed. As the furniture can be designed and combined as desired on the basis of the system, it fits in with all types of rooms and furnishing styles. In the Book of Manufactories, the most comprehensive reference work to date of the best manufactories in the DACH region, Kettnaker is in the best of company. The volume reveals that quality products are above all and still are manufactured by small to medium-sized top companies: An indispensable compendium, selected by the publisher and design specialist Olaf Salié as well as an expert advisory board. The work was supported by the network Germany - Land of Ideas and the initiative Deutsche Manufakturen - Handmade-in-Germany.

The desire for exclusive, high-quality products is growing

The manufactories selected for the book are united by great craftsmanship and often by a long company tradition. In times of digitalisation and virtuality, it is apparently precisely these "genuine", handcrafted products that accompany their owners for a long time and are therefore in increasing demand. The almost 300 manufactories presented come from the fields of high-quality furniture, tableware, personal hygiene, stationery and textiles, among others. What unites them is that they feel equally committed to tradition and innovation.

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