An interview with the Managing Director of Kettnaker Möbelmanufaktur
The furniture industry is facing a profound change - characterized by increased demands for sustainability, individualization and technical integration. Wolfgang Kettnaker, Managing Director of the furniture manufacturer of the same name, talks about current developments, challenges and how the combination of craftsmanship and innovation is paving the way for the future.3 questions for Wolfgang Kettnaker
1. Mr. Kettnaker, how do you assess the current situation in the furniture industry?
“The industry is caught between uncertainty and pressure to innovate. At the same time, we are seeing a growing need for consistency, quality and products with character. Sustainability has long since become a basic requirement - both ecologically and emotionally.”
2. What do customers expect today - especially in the premium sector?
“Modularity, design freedom and timelessness are decisive factors. Our customers want furniture that adapts flexibly to their lifestyle. Design is increasingly becoming an expression of attitude. With solutions such as SOMA MEDIA - our interpretation of home theater 2.0 - we show that aesthetics and technology are not contradictory.”
3. How does Kettnaker continue to develop under these conditions?
“Our strength lies in our ability to think ahead.We are working on the targeted further development of proven collections - with additional design options, new variants and even greater individuality. In this way, we remain true to our design DNA and still offer fresh impetus.”